I have been in Denyo for 8 years now, and have been in various units within the company – Procurement department in the factory, HR department as well as International Sales department at the headquarters – in Denyo Japan.

In 2016, I was transferred to Singapore and got exposed to the Asia Pacific side of the Denyo business, particularly with Southeast Asian territories.

What I feel most uplifting about Denyo is its staff’s self-motivation to always work positively and sell our products with confidence, while at the same time continuously explore better solutions for our users. I am also heartened to see Denyo expanding its presence beyond Japan.

Denyo has been and continues to be the undisputed market leader for engine-driven generators and welders in Japan. However, on the world stage, there is still a large proportion of the market that has yet to experience Denyo’s superior technology and renowned durability. I think there is so much opportunity outside of Japan that Denyo can tap into so that more users can know about and appreciate the Denyo brand and the durability of its products.

It would be a waste of Denyo’s potential and destiny if we the people of Denyo don’t challenge it and strive to accomplish bigger and more ambitious goals. I believe it is worth our efforts doing so and I have a strong desire to take on this challenge.

I am in charge of the sales for the Indonesian market. There are many competitors in Indonesia that offer much cheaper products than Denyo, and a large proportion of the market still considers price over quality when making a procurement. It is quite a tough market.

It is up to me to educate our buyers the real and long-term value of quality over short-term cost-cutting when choosing Denyo products, so I feel particularly excited and encouraged whenever a customer is convinced of our beliefs and agrees to buy from us.

I had this thought that it is quite difficult to create innovation in the industrial equipment business as even established players in the market tend to only make slight enhancements or minor improvements to existing product lines every now and then.

On the contrary, Denyo believes in its “we can do more” attitude, never stopping to create new products beyond customers’ demands. This was clearly illustrated when our R&D team in Singapore tapped into digital technology and Internet of Things (IoT) to develop a Remote Monitoring System that allows Denyo generators to be communicated to and monitored over multiple locations, even across countries and continents. Such a system brings tremendous benefits to the users.

I am really proud of my colleagues in Singapore for always trying to push the limits of what we can do further.

In 2011, I was in a factory in Japan when the Great East Japan Earthquake and Tsunami occurred. More than fifteen thousand (15,000) people lost their lives in the disaster.

As rescue missions and relief efforts got underway in haste, a great amount of power and supplies were needed at many of the distressed areas, especially those critically hit ones. In such situations, power generators are in desperate demand and short supply.

I remembered that during this period, everyone in Denyo banded together, working tirelessly to ship out our generators one after another from the factory to the critical zones so that electricity can be provided to the disaster victims in the shortest time possible.

It was an emotional experience for me as I understood how a company with the right beliefs and the right people running it can do its part for the good of the public, the country and make the world a better place.

I like the DCA-25ESK-DA because it is a compact little product that packs a mighty punch in power output despite its size. At the same time, it is priced very affordably which makes it easy for users to make quick buying decisions to procure it for their operational needs.

This generator model also holds an impressive record of running continuously for 3,740 hours (or 155 days). I am similarly proud of the fact that this model is manufactured and assembled in our Indonesian plant, which proves beyond any doubt that as long as we have the right technology and expertise, Denyo products will exhibit the same superior design and durability regardless of where it is being produced.

I see that a great deal of places and people in the Asian countries around us are still developing and do not have access to a stable supply of electrical power. Looking forward, I want to be part of the Denyo team that provides these territories with power solutions that are reliable and durable.

am proud to be in a company that cares and look forward to playing my utmost part in helping Denyo and my Singapore teammates achieve this mission together.