Celebrating The Past, Building For The Future: An Interview With One Of Denyo’s New Generation - Part 1
In the past week, Singapore celebrated its 53rd birthday with the theme of “We Are Singapore”, aiming to recognise everyday Singaporeans sharing a common identity
Leading the charge to ensure that Denyo stays at the top of its game is a new wave of Denyo personnel who have joined the company in recent years, unbridled by old practices and undeterred by conventions, determined to make a difference in their own ways.
We talk to Jian An, a marketing executive who recently joined Denyo Singapore, on his perspectives.
1. How long have you been with Denyo and what is your impression of Denyo so far?
I joined Denyo late 2017 and have been with the company for almost a year now. To me, Denyo represents quality and excellence; everyone whom I’ve come across both internally and externally has told me about how reliable and durable Denyo equipment is and that its generators and welders in particular never fail to deliver when the job calls for it.
This makes me immensely proud that I am now a part of this big family with such a positive and well-known reputation.
2. Why did you join Denyo?
During my interview with Human Resource and the Marketing Director, I was given a glimpse of what Denyo intends to do with the brand moving forward and the kind of message that it wants to bring out to the market.
I was greatly affected by their level of pride and motivation which made me realise that Denyo has very lofty ambitions and I can be part of the team that makes these goals become a reality.
What sealed the deal for me was that the company is willing to openly share and guide me to understand how the company works so that I can contribute to the objectives that it is trying to achieve.
3. What excites you about your role in Denyo?
As one of the newer members to the Denyo family, I feel very encouraged that I was given ample opportunities and freedom to introduce new marketing initiatives that help further expand and extend the Denyo brand messaging across the Asia Pacific region.
Another aspect of my work that intrigues and galvanises me is that I get to travel to various regions to meet and talk to Denyo’s dealers to better understand how they are spreading the Denyo message and how I can assist them with more marketing support. I also get to meet up with Denyo customers and appreciate first-hand how our equipment is being used in real-life situations to solve operational problems.
4. What impresses you most about Denyo?
I am especially attracted to the Denyo mentality of constant innovation, as well as the relentless pursuit of excellence and want to always be the best in whatever it does. A very illustrative example of this is the story of how the Malie – the world’s quietest generator – came to being.
The Malie was born out of pure innovation: the audacity and willingness to step away from conventional generator manufacture technology and relook from the ground up on how it can be improved, going back to the drawing board and re-imagining the structure of a generator from scratch to achieve the goal of extreme silence.
5. What has been most memorable so far?
Being involved in the launch of the Malie during our Christmas appreciate event last year was an eye-opener for me as I got to see the latest Denyo technology in action.
Another highlight would be the creation of the Denyo Museum for the company’s 70th anniversary. As the project-in-charge, I had to educate myself with seven decades of Denyo’s rich history that were subsequently put up in various content formats and exhibits as part of the museum for all to see. My understanding and appreciation of the Denyo story went up to a whole new level.
When the museum was officially launched in April this year, the emotions were real – it was deeply fulfilling, like a parent watching your child all grown up and ready to face the world on its own. All the hard work had paid off.
6. What Denyo products/models do you personally like best? And why?
I am especially attracted to the Denyo mentality of constant innovation, as well as the relentless pursuit of excellence and want to always be the best in whatever it does. A very illustrative example of this is the story of how the Malie – the world’s quietest generator – came to being.
Another product that I am very impressed with is the Remote Monitoring System. By leveraging on the Internet of Things (IoT) technology, this system allows operators to manage and monitor deployed generators without being physically in front of them; everything can be done simply from an app on their smartphones. This creates so much efficiency for the operators, especially when the generators are very far apart from one another, sometimes even in different countries.
7. What do you envision the future holds for you in Denyo?
Looking forward, my immediate target is to help Denyo strengthen its brand awareness and exposure in the Asia Pacific through more marketing initiatives and outreach activities, subsequently extending to the rest of the world.
Denyo is a world-class brand with a world-class mission of creating a world of opportunities for all stakeholders, be it customer, dealer, supplier, or its own people. I am extremely proud to be part of this and all set to help Denyo build this ecosystem in the years to come.