Introduction
Denyo United Machinery Pte Ltd is incorporated in Singapore and operates as a subsidiary of Denyo Group. The ultimate holding company, Denyo Co., Ltd., is one of Japan’s leading manufacturers of engine-driven generators, welders and air compressors. Denyo United Machinery is the Regional Distributor for Denyo Co., Ltd. in the Asia Pacific region, specialising in delivering mobile power solutions to various deployment needs, including heavy construction, shipbuilding, oil and gas, telecommunications, and event organisation.
By continuing to use the product and services of Denyo United Machinery, you signify that you have read, understood and agree to Denyo United Machinery’s collection, use and disclosure of your personal data as described in this Policy.
Information we may collect from you
Denyo United Machinery may collect the following data about you either directly from you, from your authorised representatives, from third parties, or from publicly available sources:
- Personal information (such as your name, NRIC, telephone number, vehicle number, photographs, video and CCTV footage).
- Records from discussions or correspondence, including details obtained through customer satisfaction or other surveys.
- Details of your product and services from Denyo United Machinery.
- Information derived from cookies (small text files which uniquely identify your browser) when you visit any website or use any application created by or on behalf of Denyo United Machinery.
- Information you provide to Denyo United Machinery in relation to the provision of any product and services from Denyo United Machinery to you.
Use of Artificial Intelligence and Automated Systems
Denyo United Machinery may deploy artificial intelligence (AI)–powered tools, including automated chatbots and similar technologies, on our website and digital platforms to assist with enquiries, provide information, and enhance user experience. These AI-powered systems may collect, process and analyse information submitted during interactions, including conversation content and related technical data, in order to generate automated responses and improve the quality, accuracy and efficiency of our services.
Information Collected Through AI-Powered Interactions
In addition to the personal data described above, personal data collected through AI-powered chatbots or automated interactions may include:
- Conversation transcripts and messages exchanged during interactions.
- Personal data voluntarily provided by users during such interactions (such as names, email addresses or contact details).
- Technical and usage information such as IP addresses, browser type, device information, timestamps and session identifiers.
Denyo United Machinery will only collect personal data that is reasonably necessary for the stated purposes.
Limitations and Human Verification of AI-Generated Information
Information provided through Denyo United Machinery’s AI-powered systems, including chatbots, is generated automatically and is intended for general informational purposes only. Such information does not constitute technical, engineering, safety, maintenance, operational, legal or professional advice, and should not be relied upon as a substitute for qualified human judgement, official documentation, or authorised service personnel.
Users are required to independently verify all AI-generated information with Denyo United Machinery’s authorised representatives, official manuals, or qualified professionals before taking any action, particularly where such action may affect personal safety, machinery performance, or operational reliability.
Use and disclosure of personal data collected
You agree that Denyo United Machinery may use your personal data where permitted by applicable law and for the following purposes:
- To provide and improve Denyo United Machinery’s products and services, including fulfilling audit requirements, performing creditworthiness checks and providing billing services (including debt recovery).
- To compile information for analysis and in reports to our regulatory agencies.
- To conduct surveys, obtain feedback, provide you with information, products or services from Denyo United Machinery or which we feel may interest you, where you have consented to be contacted for such purposes.
- To carry out your instructions or to respond to enquiries.
- To comply with any requirements, obligations, or arrangements for using or disclosing data that apply to any member of Denyo United Machinery due to applicable laws, regulations or industry codes.
- For internal management of the product and services being provided to you.
- To maintain the security of our premises.
- To facilitate attendance at events/functions organised by us.
- To provide training and apply for grants.
- To carry out analytics, research, planning and statistical assessment.
- To develop new products and services.
- For other purposes as reasonably required to provide services to you.
Personal data collected through AI-powered systems may also be used for internal analysis, quality assurance, service improvement, and system performance evaluation. Denyo United Machinery does not use AI systems to make decisions that produce legal or similarly significant effects on individuals without appropriate human involvement.
You agree that Denyo United Machinery may disclose your personal data where permitted by applicable law and for the following purposes:
- If we are under a duty to disclose or share your personal data where we believe that we are under a legal obligation to disclose; in order to enforce or apply agreed terms and conditions or other agreements; or to protect the rights, property, security or safety of Denyo United Machinery members, our customers, or premises, or others. The foregoing includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.
- To persons who have been validly identified as being you or your authorised representative(s) pursuant, for the purpose of the relevant transaction or enquiry.
- To third parties with whom we have contracted to provide services to us (such as analysis on our behalf) or within the Denyo United Machinery for any of the purposes described above. Where Denyo United Machinery discloses your personal data to third parties, Denyo United Machinery shall ensure that such data is used only to provide products and services to Denyo United Machinery.
Storage of data, information security and applicability to third parties
The data we collect from you may be transferred, processed, and stored at multiple locations worldwide. Denyo United Machinery will take all steps as required by mandatory Singapore law in connection with any transfer of such data overseas.
Denyo United Machinery will make reasonable security arrangements to prevent unauthorised access, collection, use, disclosure, copying, modification, disposal or similar activities to protect your personal data in Denyo United Machinery’s possession or under Denyo United Machinery’s control.
Denyo United Machinery will require these data protection standards to be observed by external parties who provide services to Denyo United Machinery and/or to whom we disclose your personal data, but we cannot and do not assume any responsibility for any actions or omissions of third parties.
Where AI-powered services are provided by third-party technology vendors, Denyo United Machinery will require such vendors to implement appropriate technical and organisational measures to protect personal data and to process such data only in accordance with Denyo United Machinery’s instructions and applicable data protection laws.
Use of Cookies
When you use and access our services on our website or applications, you agree that Denyo United Machinery may place a number of cookie files in your web browser. We use cookies for the purposes outlined in this Policy, including, without limitation, enabling certain functions of the services, providing analytics, storing your preferences, and delivering advertisements. In addition to Denyo United Machinery’s cookies, we may also use various third-party cookies to report usage statistics of the services, deliver advertisements on and through the services, and other similar purposes.
If you would like to delete cookies or instruct your web browser to delete or refuse cookies, please visit the help pages of your web browser. Please note, however, that if you delete cookies or refuse to accept them, you might not be able to use all of the features Denyo United Machinery offers, you may not be able to store your preferences, and some of our pages might not display properly.
At your request, we will provide access to your personal data, except that in specified circumstances, your access may be subject to fees to cover our costs.
Amendments
Denyo United Machinery may modify this Policy at any time by giving you notice through our website. Continued use of any Denyo United Machinery services after such written notification has been sent signifies acceptance of any such modification.
Questions, Application for Access/Correction, Withdrawal of consent, Personal Data Retention and Disposal
If you have any questions, comments or suggestions regarding this Policy, including matters relating to AI-powered services, you may contact us at:
Email: marketing@sg.denyogroup.com
Mail: Data Protection Officer Denyo United Machinery Pte Ltd, Address: 9 Neythal Road, Singapore 628614
Please also contact Denyo United Machinery DPO if you would like to apply for access/correction of your own personal data or if you would like us to cease use of your personal data for any purpose. We will try to respond to your question or request promptly. We may, however, depending on the nature of the question or request, need up to 30 days to provide you with an estimate of when we will be able to respond to you.
